How to be a Steeldog: Chapter Three
The third installment of our How To series. NOTE: This has been edited to prevent mischief from the general public.
I am convinced that my past experiences with our Web site (Steeldogs.com) and our site provider (Infomedia) will lead to male pattern baldness and/or heart arrhythmia. The dichotomy of our relationship with the World Wide Web is laid out below. Just take a deep breath, everything will be okay.
What to do on a weekly basis
Here are the updates you will to send to Infomedia on a regular basis: A typical update email is included in the back of the book.
NEXT GAME: Look at the site. On the top right-hand corner are two helmets facing one another with next game information. You will need to update that every Monday morning following a game (no use sending updates on Saturday or Sunday, they are not going to be posted until Monday.) The helmets can be found at the following site:
http://www.nationalchamps.net/Helmet_Project/
Be sure to send them the right helmet. Birmingham’s never changes.
LEAGUE STANDINGS: Below the next game are the standings. Just update them each week.
PLAYER PROFILE: Send a new player profile every week or so. Select a picture from the archives (Look on the desktop) and write a little blurb on a player that had a good week, good season, whatever.
When to update
This one is easy enough. Whenever the site needs an update, give it one. When times are slow, write a press release updating fans on what’s going on, what to look forward to, etc., and post it. Make sure every release you write is pre-approved by management before it goes to the media or up on the site.
Lessons from my experience
Honestly, things brightened up with the site in my final season, once we were finally able to post press releases in house. Before Content Edits, we had to send important news to Infomedia to be put on the site. Then it wouldn’t get posted in time and we looked like fools. Now you can post whenever you want, no problem. Just update as often as you can and you will be ahead of the af2 curve.
In order to deal with the times when we couldn’t get news out fast enough, I set up the Official Birmingham Steeldogs Blog at http://steeldogs.blogspot.com. I used it last year primarily to keep fans informed on the playoff situation at the end of the 2006 season. It worked to draw traffic back to the blog that was lost once after we were able update the Steeldogs.com site more often.
Chapter Three: Dealing with the Website
I am convinced that my past experiences with our Web site (Steeldogs.com) and our site provider (Infomedia) will lead to male pattern baldness and/or heart arrhythmia. The dichotomy of our relationship with the World Wide Web is laid out below. Just take a deep breath, everything will be okay.
What to do on a weekly basis
Here are the updates you will to send to Infomedia on a regular basis: A typical update email is included in the back of the book.
NEXT GAME: Look at the site. On the top right-hand corner are two helmets facing one another with next game information. You will need to update that every Monday morning following a game (no use sending updates on Saturday or Sunday, they are not going to be posted until Monday.) The helmets can be found at the following site:
http://www.nationalchamps.net/Helmet_Project/
Be sure to send them the right helmet. Birmingham’s never changes.
LEAGUE STANDINGS: Below the next game are the standings. Just update them each week.
PLAYER PROFILE: Send a new player profile every week or so. Select a picture from the archives (Look on the desktop) and write a little blurb on a player that had a good week, good season, whatever.
When to update
This one is easy enough. Whenever the site needs an update, give it one. When times are slow, write a press release updating fans on what’s going on, what to look forward to, etc., and post it. Make sure every release you write is pre-approved by management before it goes to the media or up on the site.
Lessons from my experience
Honestly, things brightened up with the site in my final season, once we were finally able to post press releases in house. Before Content Edits, we had to send important news to Infomedia to be put on the site. Then it wouldn’t get posted in time and we looked like fools. Now you can post whenever you want, no problem. Just update as often as you can and you will be ahead of the af2 curve.
In order to deal with the times when we couldn’t get news out fast enough, I set up the Official Birmingham Steeldogs Blog at http://steeldogs.blogspot.com. I used it last year primarily to keep fans informed on the playoff situation at the end of the 2006 season. It worked to draw traffic back to the blog that was lost once after we were able update the Steeldogs.com site more often.
posted by Matt Hooper Presents at
6:28 PM
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